Jazz is one of the only truly American art forms, and the bar "Blue Rhapsody" chose the great American hey-day of the '60s to showcase it in.
Branding
2022
Time and again we see fashionable trends repeat themselves. Often fashions repeat because of a nostalgic yearning to return to the way things were when we grew up. One beloved era that continually reemerges (regardless of when you were born) is the 1960s. Midcentury modern and Hollywood Regency design are still showcased in TV shows, in advertising, and even in furniture design. When choosing a branding concept for this new jazz piano bar we decided to harken back to the "cultural decade."
Vintage
/
Cocktail
/
Menu Design
Paying homage to vintage aesthetics while trying to update a classic concept, Blue Rhapsody stands out amongst so many competing craft cocktail bars. Here we have created a safe haven for jazz and craft cocktail lovers alike.
