FFA (formerly known as Future Farmers of America) was established in 1928 and still serves as the only inter-curricular agriculture education program for High School students in the US.
Branding
2022
With the rise of technology infiltrating our everyday lives, there is currently a movement in society to get back to a slower paces of living, and learning to grow and cultivate your own food is a big part of that. The challenge for this established organization is how to honor its rich history and brand equity, while appealing to a younger generation in order to increase membership (and donations).
Agriculture
/
Education
/
Leadership
A complete brand overhaul was implemented. New merchandise and branding was produced, the website refreshed, and a social media campaign was organized to better reflect the students of today.
