FFA

Overview

FFA (formerly known as Future Farmers of America)  was established in 1928 and still serves as the only inter-curricular agriculture education program for High School students in the US.

Category

Branding

Year

2022

The Problem

With the rise of technology infiltrating our everyday lives, there is currently a movement in society to get back to a slower paces of living, and learning to grow and cultivate your own food is a big part of that.  The challenge for this established organization is how to honor its rich history and brand equity, while appealing to a younger generation in order to increase membership (and donations).

Keywords

Agriculture

/

Education

/

Leadership

Brand Audit
Logo
Branding
Brand Guidelines
Apparel

The Solution

A complete brand overhaul was implemented. New merchandise and branding was produced, the website refreshed, and a social media campaign was organized to better reflect the students of today.

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