> Keep A Breast Foundation | Whitney Shay

Angled phones showing Keep A Breast's Instagram carousel: a smiling grant recipient, a cancer diagnoses pie chart, a photo mosaic reading $232K awarded to 464 BIPOC breast cancer survivors, and use-of-funds icons.

Keep A Breast Foundation

A breast cancer awareness nonprofit with a bold, distinctive visual identity. Working within the brand's guidelines and design system, I created published work for the Give Back Grant Program's 2022 Report and its national social media awareness campaign.

Client

Agua Studios, 2023

Scope

Infographic, Graphic Design, Brand Application

Keywords

Nonprofit, Health Advocacy, Social Media Campaign

Instagram Campaign

First five carousel slides: a portrait introducing the 2022 Give Back Grant recipients, pie charts of applicants' self-identified race, how they detected their cancer and their diagnoses, and family history stats.

Slides six to ten: average recipient age 46, a photo mosaic announcing $232K awarded to 464 BIPOC survivors, 546 applications and 464 grants, use-of-funds icons, and a portrait inviting followers to learn more.

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